Did you know an average person can only recall 10% of what they hear and 20% of what they read?  

Written content certainly has its place, but it is a fact that the human brain processes visual information 60,000 times faster than text.

Instead of going through an unnecessary list of features, a person would watch animated videos to make quick, informed decisions. Given this information, it is not surprising that 87% of online marketers use animated videos for businesses to promote a campaign.

What are explainer videos?

Explainer videos are brief animated videos for businesses that explain a company's services or products or provide solutions to contemporary industry-related issues. 

It's estimated that videos account for 80% of all web traffic. They do exceptionally well in terms of exciting material, supplying customers with easily digestible and manageable pieces. 

You must be familiar with the qualities of your intended audience. This will assist you in better comprehending the style of content you should curate for them. 

For certain businesses, eccentric, humorous, and flamboyant content would work, yet a serious tone would be suitable for others. 

5 Reasons Your Business Needs An Explainer Video Services

Animated videos for business are increasingly popular for business and marketing communication. 

The value of explainer video services might shift depending on where they're placed and how they're promoted. Although companies use explainer films to boost conversions, there is more to them than meets the eye. 

Some advantages of using animated videos for business include the following:

1- Your TG wants it

The way we live now requires us to look at social media sites like TikTok, Youtube, and Instagram before purchasing anything.

According to the GWI Gen Z research, almost half of the millennials use TikTok to learn more about brands and products, while nearly two-thirds (69%) use Instagram for the same purpose. As a marketer, you should produce the best explainer videos to promote your business. 

You can meet the needs of your target audience and strengthen your position in the market by offering material tailored to your target demographic’s specific interests.

2- Helps with inflated brand visibility

One advantage of employing explainer video services is that it is difficult to misunderstand what is conveyed. Most viewers will understand the message and have fewer misconceptions about the product or service. 

The tone of your website's writing is entirely at odds with this. Some readers may be discouraged or unclear of what to do if they skimmed the information, misread a phrase, or did not fully comprehend the subject. 

However, a minute explainer film will perform a significantly superior job of conveying to your site visitors the concept of the product or service, its benefits, and the need it fulfills. 

Using the best short video app, you may communicate with your target audience most effectively. 

3- Enhances conversion ratios

Due to their capacity to both clarify a company's value proposition and capture the viewer's attention, animated explainer videos are incredibly effective at acquiring new clients. 

A study by Superkrush reveals adding videos to landing pages can boost conversions by nearly 90%.

4- Search engines promote the best explainer videos

Search engines place a premium on video content. Search engines reward websites that prioritize their visitors and offer them consumable, helpful explanation videos they want to watch. 

90% of buyers believe that watching videos supports the purchasing process. 

Google will promote your website in search results as a result of your efforts to enhance the user experience. Adding video to your website will enhance both user engagement and traffic.

5- Helps you convey your message more clearly

Not only can explainer video services demonstrate your products to prospective customers efficiently, but it also works as a shareable marketing asset. 

Creating content people want to discuss is an excellent way to spread the word about your company. As a result of the likelihood that your viewers may share the video with their networks, you may be able to broaden your reach. 

Potential customers could view your video on TikTok, Facebook, Twitter, Instagram, Snapchat, LinkedIn, email blasts, and other platforms.

6- Easier Communication With Strong Intent

Videos are not only the transmission of moving images, contrary to popular opinion. Thanks to technological improvements, video marketing is more powerful than ever since viewers can interact with the information they see. 

When explainer video services contain interactive components such as links, forms, polls, and surveys, they can motivate viewers to learn more about your products or make a purchase.

Often, audience engagement is put as a call to action at the end of a video.

Wrapping Up

Ready to take the next step?

Now more than ever, it's crucial that your company invest in producing the best explainer videos that will appeal to your target demographic, especially as more and more people turn to online videos as a primary source of news and information. 

Animated videos for business are a great alternative to live-action productions when you need access to a suitable cast, or your product is difficult to convey in words.

Let's be honest: People won't buy something they don't understand, so it's crucial to explain your business's purpose, value proposition, or point of differentiation. 

PiXL Player is a leading digital marketing company that specializes in producing high-quality animated videos for businesses, marketers, and industry thought leaders. 

Get in touch with one of our video strategists right away to discuss your project!

Original Source:

https://www.pixlplayer.com/5-reasons-your-business-needs-an-explainer-video-services/